Serkan Baydin

Artificial Intelligence

Product & UX Leader

I help startups, teams, and professionals build impactful products either with AI when it adds power, without AI when simplicity is the answer.

Serkan Baydin

My Vision

At the intersection of AI and human creativity, my philosophy is simple: great products solve real problems.

Over the past 15+ years, I’ve led product and UX teams at companies like Yandex, Zalando, Insider, HeyJobs, Rocket Internet and now Statista, building AI-driven Search, Recommendations, Hyper-Personalization, AI Conversational Experiences and Marketplaces.

Alongside my industry work, I teach AI Product Management in cohorts and corporate trainings in corporation with Brick Institute, helping the next generation of product and design leaders understand how they manage and apply AI as a product and also how to apply AI responsibly and effectively. Now I am building AI Product Institute (stay tuned!)

I believe not every solution needs AI. Sometimes success comes from clarity, strategy, and strong execution. My mission is to help startups, organizations, and professionals embrace both AI and non-AI innovation, shaping products that create lasting business and human impact.

What Do I Offer?

Startup & Product Advisory. Strategic guidance for early-stage and growth-stage startups.

Define product & AI strategy

Build scalable roadmaps

Shape and strengthen product teams

Apply lessons I teach in AI Product Management programs directly

Startup & Product Advisory

Strategic guidance for early-stage and growth-stage startups.

  • Define product & AI strategy

  • Build scalable roadmaps

  • Shape and strengthen product teams

  • Apply lessons I teach in AI Product Management programs directly to your business

Mentorship & Coaching. One-on-one support for product professionals who want to:

Transition into Product Management /  AI Product Management

Grow into senior or leadership roles

Master product thinking that works with or without AI

Mentorship & Coaching

One-on-one support for product professionals who want to:

  • Transition into Product Management / AI Product Management

  • Grow into senior or leadership roles

  • Master product thinking that works with or without AI

Training & Workshops. Creator of the AI & Product Management Training Program with Brick Institute.

Cohort-based learning programs

Corporate trainings on AI, PM, and Generative AI

Practical frameworks for building products that succeed AI-powered

Training & Workshops

Creator of the AI & Product Management Training Program with Brick Institute.

  • Cohort-based learning programs

  • Corporate trainings on AI, PM, and Generative AI

  • Practical frameworks for building products that succeed AI-powered or not

Let’s Collaborate. Beyond advisory, mentorship, and training, I love partnering with ambitious founders, teams, and professionals to co-create the future. Whether your challenge involves AI-driven innovation or building solid products without AI, we

Let’s Collaborate

Beyond advisory, mentorship, and training, I love partnering with ambitious founders, teams, and professionals to co-create the future. Whether your challenge involves AI-driven innovation or building solid products without AI, we can work together to bring clarity, strategy, and impact.

AI Product Management Training Cohort

No AI was harmed in the making of this website.
— C. Serkan Baydin

Let’s get in touch.

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Let’s get in touch. *

It all begins with an idea.

Whether you’re building the next AI-powered platform or refining a product without AI, let’s talk. Or you want to talk about training or mentoring opportunities. Please fill out the form below or reach out directly!