This five-week program transforms how you think, design, and deliver AI-driven products. You’ll go beyond buzzwords; learning how to turn AI technologies into real business impact.

From AI fundamentals to strategy, validation, development, testing, and iteration, you’ll gain both strategic and hands-on skills. We dive deep into Generative AI, Machine Learning, NLP, and Computer Vision, while also covering AI ethics, user experience, LLMOps, and AI-first product strategies.

You’ll work with real case studies, interactive exercises, and practical tools, from AI Canvas and PRDs to MVP and test planning.

By the end, you’ll be able to design and lead AI products end-to-end, align AI with organizational goals, and manage technical and cross-functional teams with confidence.

Designed for professionals building the next generation of AI-powered or AI-first products

This program is for:

• Product Managers who want to lead AI initiatives.

• Aspiring PMs or entrepreneurs looking to build AI-first products.

• Leaders and innovators forming or scaling AI teams.

• Data, UX, or engineering professionals aiming to connect their expertise with business strategy.

No matter your role, you’ll learn how to identify opportunities, shape strategy, and manage the AI product lifecycle, from data to deployment.

Strategic insight + practical execution

You don’t need deep technical knowledge—just curiosity and a product mindset.
Through guided frameworks and exercises, you’ll learn how to:

• Understand how AI technologies connect with product management

• Identify and validate high-value AI opportunities

• Design AI-first product strategies aligned with business goals

• Write and manage AI PRDs and roadmaps

• Master the end-to-end AI product lifecycle, including data, model development, and MLOps/LLMOps

• Apply ethical, transparent, and compliant AI practices
  Lead cross-functional teams and continuously improve products using feedback, testing, and evaluation

Every concept is made tangible through step-by-step activities and case studies—helping you translate theory into practice immediately.

5 Weeks. 10+ Hours of Video Learning + 10+ Hours of Interactive Sessions. 100% Action-Oriented.

A blend of asynchronous video lectures and interactive cohort sessions gives you both flexibility and collaboration.

Week 1 – Foundations of AI & Product Management

Understand the AI landscape, core technologies (ML, NLP, CV, GenAI), data foundations, ethics, and how they intersect with product management.
Hands-on: AI concept mapping and solution brainstorming.

Week 2 – Identifying & Validating AI Opportunities

Use frameworks like AI Canvas and Pain–Gain Mapping to find and evaluate high-impact AI opportunities.
Learn agile AI methods, UX principles, and MLOps basics to move from idea to feasibility.

Week 3 – AI Product Strategy & Metrics

Craft winning strategies and success frameworks.
Define North Star Metrics, OKRs, KPIs, and learn how to measure engagement, satisfaction, trust, and model quality.
Apply everything through the Zalando Chatbot case study.

Week 4 – AI PRDs, Testing, and Roadmaps

Adopt the Working Backwards approach, create full PRDs, and plan your roadmap.
Learn how to test AI products—A/B tests, hallucination control, bias detection, and AI Eval (LLM-as-a-Judge).

Week 5 – Scaling AI Products & Future Trends

Dive into Build vs Buy vs Partner frameworks, synthetic data, multi-modal design, Generative AI optimization, and AI copilots.
End with a capstone strategy session on evaluation, compliance, and continuous improvement.

AI Product Management training cohorts are run together with Brick Institute. Please follow the enrollment links for each cohort with the following links:

• English cohort - Coming Soon in February 2026!

• Turkish cohort - November 8 till December 6, 2025 - Enrollment link